Janelle levesque
HubSpot Expert
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Marketing Strategist
RevOps Leader
I’m Janelle Levesque, a results-driven strategist specializing in revenue operations, marketing automation, and scalable business growth. With expertise in full-funnel strategy, data analytics, and process optimization, I help organizations streamline operations, enhance lead generation, and drive sustainable success. As a HubSpot expert and enterprise project strategist, I bridge the gap between technology, automation, and people to create efficient, growth-driven systems.
Experience
2022-Present
TAPP NETWORK
Senior Director of Marketing Operations
Member of the executive leadership team responsible for directing RevOps internally and for key client accounts. Directs and oversees product development, sales operations, lead generation, client and project management, operational development, hiring and training, and data analytics. Operational achievements include optimizing and standardizing processes for sales, marketing, lead gen, project management, profitability tracking, resource tracking, and capacity planning. Additionally responsible for enterprise-level accounts as a project manager and strategist with a scope of focus ranging across digital marketing to web development, HubSpot and platform integration, custom app development, and innovative mar-tech operational strategies and plans.
2020-2022
TAPP NETWORK
Director of Marketing
As the division leader, I directed and oversaw the non-profit business unit and HubSpot partner services. I drove product development, sales operations, lead generation, client and project management, operational development, hiring and training, and data analytics. My operational achievements included optimizing and standardizing processes for sales, marketing, lead generation, project management, profitability tracking, resource tracking, and capacity planning. As a project manager and strategist for enterprise-level accounts, I successfully executed digital marketing and web development projects, implemented HubSpot and platform integration, strategized operational structures, and designed innovative mar-tech operational strategies and plans.
2018-2020​
HRDQ
2017-2018
QI Express
Marketing Manager
Managed nurture stage and top-of-funnel content marketing tactics. The lead manager of the HubSpot platform established digital marketing, social media, and inbound strategies. Responsible for building and analyzing email and landing page design and development. Conducted data collection and analytics of website, campaign, and sales performance and implemented variation testing based on findings. Oversaw webinar-based, inbound strategy, averaging over 500 new inbound names monthly.
Director of Marketing
Developed and implemented marketing, brand, and sales strategy for this newly founded healthcare SaaS startup. Lead inbound and outbound efforts through email marketing, SEO, blogging, social media, events/conferences, webinars, and content marketing. Successfully initiated Hubspot CRM and Marketing software while restructuring sales and marketing systems. Additionally, was responsible for web development, graphic design, event planning, public relations, and creating, planning, and promoting marketing material, including infographics, webinars, and ebooks.
CORE SKILLS & EXPERTISE
BRIDGING DATA, AUTOMATION, AND STRATEGY FOR SCALABLE GROWTH
Revenue Operations (RevOps)
Strategic planning, process optimization for marketing, service, and sales operations.
Process Optimization & Automation
CRM workflows, AI automation, Zapier integrations, and efficiency improvements.
Technical & Digital Marketing
SEO, WordPress, Google Ads, paid media, social advertising, and email marketing.
Marketing Strategy & Execution
Multi-channel campaigns, content marketing, audience engagement, and brand positioning.
Data Analysis & Insights
Google Analytics, SEO, performance tracking, A/B testing, and conversion optimization.
Problem-Solving & Critical Thinking
Strategic decision-making, process refinement, risk assessment, and innovation.
Project & Team Leadership
Task management, resource planning, stakeholder communication, and team coaching.
HubSpot CRM & Automation
CRM setup, lead scoring, workflow automation, segmentation, and custom reporting.
Communication & Collaboration
Client management, presentations, cross-team collaboration, and relationship-building.
CERTIFICATIONS
HUBSPOT-CERTIFIED EXPERTISE IN DATA MANAGEMENT, INTEGRATIONS, MIGRATIONS, AND AUTOMATED MARKETING & SALES OPERATIONS
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HubSpot Architecture I: Data Models and APIs
Data Integrations
Objectives-based Onboarding
HubSpot Implementation for Partners
Inbound Marketing Optimization
Marketing, Sales, and Service Software and Demos
Platform Consulting
HubSpot Solutions Partner
Salesforce Integration